9/4/2023 0 Comments Is act of valor a true story![]() ![]() However, for the purposes of this post, let’s just say feature films and TV shows can also have a major influence as a recruitment tool! It could be argued that video games such as ‘Call of Duty’ had a much greater effect on millennials, in fact Gus Pichot recognised the importance of a Rugby video game as part of his bid to become World Rugby President. With themes of bravery, brotherhood and sacrifice ( But really its all about how cool it is to be a Special Ops soldier, playing with all the big toys!) the film does a great job of generating interest for the Special Forces community. The project that best forfilled the brief was ‘Act of Valor’ and it went on to gross $82,000,000 worldwide. The top brass of the US military were persuaded by some canny marketing folk that a feature film had the nationwide reach to inspire young men and women into following a career in the military. A tender was created to find a project that hit the right aspirational tone, with the promise of full access to modern hardware and training facilities provided to the winning bid. ![]() In 2012, an action movie was released, as part of a wider marketing strategy, with the aim of driving recruitment for the next generation of US Special Forces soldiers. ![]()
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